Studying Ad Targeting with Digital Methods: The Case of Spotify


  • Roger Mähler Department for Media Studies, Stockholm University, Sweden
  • Patrick Vonderau Humlab, Umeå University, Sweden



digital methods, Spotify


Abstract not available.


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How to Cite

Mähler, R. and Vonderau, P. (2017) “Studying Ad Targeting with Digital Methods: The Case of Spotify”, Culture Unbound, 9(2), pp. 212–221. doi: 10.3384/cu.2000.1525.1792212.



Discovering Spotify