Studying Ad Targeting with Digital Methods: The Case of Spotify

Authors

  • Roger Mähler Department for Media Studies, Stockholm University, Sweden
  • Patrick Vonderau Humlab, Umeå University, Sweden

DOI:

https://doi.org/10.3384/cu.2000.1525.1792212

Keywords:

digital methods, Spotify

Abstract

Abstract not available.

References

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Hölck, Katharina (2016): Beyond the Single Platform: An Assessment of the Functio­ning and Regulatory Challenges of Multi-Layered Platform Systems in the Media and Communications Sector. Brussels: Vrije Universiteit Brussel.

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Marres, Noortje (2017): Digital Sociology. The Reinvention of Social Research. Cam­bridge: Polity Press.

Meyer, Robinson (2017): ‘Could Facebook Have Caught Its “Jew Hater” Ad Targeting?,’ The Atlantic, September 15. Accessed October 2, 2017. www.theatlantic. com.

Nudd, Tim (2016): ‘Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign,’ Adweek, November 29, 2016. Accessed October 24, 2016. www.adweek.com.

Rogers, Richard (2013): Digital Methods. Cambridge: MIT Press.

Sandvig, Christian and Eszter Hargittai (eds.) (2015): Digital Research Confidential: The Secrets of Studying Behavior Online. Cambridge, MA: The MIT Press.

Sandvig, Christian (2017): ‘Sandvig v. Sessions: Challenge to CFAA Prohibition on Uncovering Racial Discrimination Online,’ www.aclu.org/cases/sandvig-v-ses­sions-challenge-cfaa-prohibition-uncovering-racial-discrimination-online, Sep­tember 12. Accessed August 19, 2017.

Skeggs, Beverley and Simon Yuill (2016): ‘Capital experimentation with person/a formation: how Facebook’s monetization refigures the relationship between pro­perty, personhood and protest,’ Information, Communication & Society 19 (3), pp. 380-396. https://doi.org/10.1080/1369118X.2015.1111403

Spotify (2015): The Spotify for Brands Team, ‘Hello private marketplaces. Spotify here.’ 5 November 2015, brandsnews.spotify.com. Accessed August 19, 2017.

Terdiman, Daniel (2015): ‘Spotify Exec: “We Collect An Enormous Amount of Data”,’ Venturebeat, February 24. Accessed August 19, 2017. www.venturebeat.com.

Vonderau, Patrick (2017): ”The Spotify Effect: Digital Distribution and Financial Growth”, Television and New Media (forthcoming).

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Published

2017-10-31

How to Cite

Mähler, R. and Vonderau, P. (2017) “Studying Ad Targeting with Digital Methods: The Case of Spotify”, Culture Unbound, 9(2), pp. 212–221. doi: 10.3384/cu.2000.1525.1792212.

Issue

Section

Discovering Spotify